Strategy + CREATIVE

Building brands, stories, and systems with purpose

Building brands, stories, and systems with purpose

Building brands, stories, and systems with purpose

VIEW WORK

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ALEXA COPELAND

Designer, creative leader

WHO I AM

My work spans brand development, creative leadership, sales enablement, product storytelling, and scalable design systems. The projects that follow reflect both my foundation in brand identity and my evolution into a strategic creative leader working across business, product, and marketing functions.

My work spans brand development, creative leadership, sales enablement, product storytelling, and scalable design systems. The projects that follow reflect both my foundation in brand identity and my evolution into a strategic creative leader working across business, product, and marketing functions.

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SELECTED WORK

IN-HOUSE CREATIVE STRATEGY

IN-HOUSE CREATIVE STRATEGY

All work in this section was created at Tendo, a healthcare technology company serving employers, providers, and patients. These projects highlight the intersection of creative leadership, business strategy, and scalable design systems.

M&A Design

Building a unified Tendo and MDsave brand

M&A Design

Building a unified Tendo and MDsave brand

Driving User Adoption

Building Tendo Marketplace training courses

Driving User Adoption

Building Tendo Marketplace training courses

Video Strategy

Designing explainer videos with AI workflows

Video Strategy

Designing explainer videos with AI workflows

Accelerating the Pipeline

High-conversion GTM enablement assets

Accelerating the Pipeline

High-conversion GTM enablement assets

BRAND BUILDING + IDENTITY SYSTEMS

BRAND BUILDING + IDENTITY SYSTEMS

A collection of identity systems and brand experiences created for organizations across a variety of industries. Together, these projects reflect the range, adaptability, and visual problem-solving that shaped my foundation as a designer.

Fifth + Broadway

Comprehensive brand suite for a revolutionary new development in the heart of Nashville

Fifth + Broadway

Comprehensive brand suite for a revolutionary new development in the heart of Nashville

Calacas Mexican Cuisine

Identity, menu, and website design for an upscale restaurant

Calacas Mexican Cuisine

Identity, menu, and website design for an upscale restaurant

Henrie House

Identity, web, and environmental design for a boutique historic destination home

Henrie House

Identity, web, and environmental design for a boutique historic destination home

Henrie House

Identity, web, and environmental design for a boutique historic destination

Pompette

Conceptualizing a unique sparkling water inspired by the Mediterranean coast

Pompette

Conceptualizing a unique sparkling water inspired by the Mediterranean coast

User Image

ALEXA COPELAND

Designer, creative leader

My work spans brand development, creative leadership, sales enablement, product storytelling, and scalable design systems. The projects that follow reflect both my foundation in brand identity and my evolution into a strategic creative leader working across business, product, and marketing functions.

DOWNLOAD RESUME